Dr. Ryan McCall grew his Indiana-based dental practice by engaging new and existing patients through Facebook, Instagram, Snapchat and Twitter. In this series, The Social Dentist, Dr. McCall offers tips on how to market your dental practice using social media.
As an independent practice owner, I strive to differentiate my services from large corporate practices by actively engaging patients on social media. I often run ads targeting fans of our pages and their friends.
Sharing posts on social media has become the new word of mouth. Many of our referrals come through social media, and patients who read good reviews about us online are always eager to start treatment.
Step It Up
Social media posts (i.e., content you publish), likes (from patients, prospective patients and others), and tags are a good start, but you’ll eventually have to step up your media efforts to maintain a steady flow of patients and referrals. Consider adding email marketing and targeted ad campaigns to your media mix. Facebook ads allow you to target specific demographics, and they have a pixel tracking function that shows which ads drive traffic to your website. We use the Facebook pixel tracking tool every day to track new leads, and then I follow through with great content.
More Articles by The Social Dentist
- The Social Dentist Tip #1: Be Authentic and Friendly
- The Social Dentist Tip #2: Tell a Story with Compelling Content
- The Social Dentist Tip #3: Collaborate and Be Available
- The Social Dentist Tip #5: Adapt and Stay Grateful
About Dr. Ryan McCall
Dr. Ryan D. McCall was raised in Illinois. He received his BS in Biology and Chemistry from Indiana University and dental degree from the University of Illinois School of Dentistry. He maintains private practices in Indianapolis and Lebanon, Indiana.